Women’s History Month highlights the many accomplishments of women across modern industries. In cannabis, women from diverse backgrounds have built strong careers and leadership roles. Although the multi-billion-dollar cannabis industry remains somewhat male-dominated, women are becoming an increasingly powerful presence across many sectors.
At Shore House Canna, premier Jersey Shore dispensary, we’re proud to be a community-forward dispensary that highlights women-led brands.
Why Supporting Women-Owned Cannabis Brands Matters
Across states with legal cannabis markets, women entrepreneurs are launching innovative businesses and stepping into leadership roles throughout the industry. From cultivation and product development to retail, marketing, and advocacy, women are helping shape the direction of modern cannabis businesses. Many founders also place a strong emphasis on education, equity, and community engagement as part of their company values.
Supporting women-owned cannabis brands can also have broader positive impacts. These businesses often prioritize inclusive business practices, wellness-focused products, and thoughtful partnerships within their communities. Many collaborate with local organizations and minority-owned businesses, helping strengthen the wider cannabis ecosystem while promoting greater representation across the industry.
At Shore House Canna recreational dispensary in West Cape May, we’re proud to support and highlight several women-founded brands that reflect these values. The following brands—available at our dispensary—demonstrate the creativity, leadership, and dedication women continue to bring to the cannabis industry.
Brand Spotlight: ButACake
The Story Behind ButACake
Founded by entrepreneurs Matha Figaro & Yasmine Obie, ButACake is a minority and women-led brand that focuses on premium craftsmanship when producing their edibles. With multiple flavors of delicious brownies and cookies, their dedication to quality, flavor, and craftsmanship is clear in every product.
What Makes ButACake Stand Out
ButACake certainly stands out in the edibles market, not just because of the delicious taste of the products but also because of the thoughtful formulation and expertise in the recipes. The dedication to producing a tasty and well-made edible product certainly shows and has given ButACake a very distinct brand identity.
Why Shore House Canna Carries It
Because ButACake showcases both expertise in New Jersey’s edibles market and the potential of diverse ownership in the cannabis industry, Shore House Canna is proud to support and carry their products.
Brand Spotlight: Just A Woman Cannabis
Brand Mission & Identity
Just A Woman Cannabis is a pioneer in New Jersey’s cannabis industry. It is the state’s first woman-, minority-, and LGBTQ-owned cannabis brand, founded by advocates who support several meaningful causes and nonprofit organizations. Along with producing high-quality products, the brand continues to represent empowerment and authenticity.
What Sets Just A Woman Cannabis Apart
Unlike other brands, personal storytelling and appeal are a big part of the Just A Woman Cannabis brand. The founders, Marjorie and Sam Forbes Mendez, are passionate advocates for many fantastic organizations and Majorie sits on the boards of WICE (Women in Communications and Energy, Inc.) and NJC3 (New Jersey Cannabis Chamber of Commerce).
Why It Matters in New Jersey’s Market
Because New Jersey is a diverse state with many distinct communities, it’s important for the cannabis industry to reflect that diversity. Supporting women-owned brands from different backgrounds helps increase representation in an industry where it is still growing.
Brand Spotlight: Ogeez
The Legacy of Peg
Founded by medical cannabis advocate and pioneer Peggy Noonan, Ogeez was originally a legacy brand that was built with a strong personal vision of making cannabis more accessible for consumers of all varieties. Even after Peggy sadly passed away, her memory has served as a catalyst to continue the brand and her advocacy work.
A Family-Carried Legacy
Because family was just as important to Noonan as advocating for medical cannabis, Ogeez and its operations are now led by her son and surviving family members. Although Peggy has passed, her legacy continues to live on in many meaningful ways.
Why Ogeez Resonates
Ogeez continues to be such a popular brand because of their strong dedication to identity and consistency in all their many product lines. They have several popular edible offerings that range greatly in flavor and even gummies that contain full-spectrum RSO. With family and quality at the center of Ogeez, it’s a gummy brand that is driven by heart and warmth.
The Importance of Legacy & Leadership in Cannabis
Across all sectors of the cannabis industry, women founders and entrepreneurs continue to shape brand culture in meaningful ways. From marketing and retail leadership to overseeing cultivation facilities and edible production kitchens, women are building businesses that reflect their expertise, creativity, and commitment to quality.
Many women-led brands also carry a strong sense of legacy. Founders often build companies around values such as advocacy, education, and community involvement, which influence how their businesses operate and grow. These leadership perspectives help shape product development, company culture, and partnerships within the broader cannabis industry.
As the legal cannabis market continues to evolve, women entrepreneurs are helping guide its direction through innovation, collaboration, and thoughtful leadership. Their work not only strengthens individual brands but also contributes to a more inclusive and representative cannabis industry overall.
Supporting Women in Cannabis at Shore House Canna
At Shore House Canna, we celebrate women-owned brands in several ways. Our team takes an education-first approach to customer interactions, helping shoppers learn more about the diverse, women-led brands featured on our shelves. By sharing the stories behind these companies and the people who founded them, we aim to create a retail experience that highlights both quality products and the leaders behind them.
We also prioritize carrying products from brands that reflect the diversity and innovation present throughout the cannabis industry. Many of the women-founded brands we feature bring unique perspectives to product development, advocacy, and community involvement. Highlighting these brands helps ensure that customers have access to a wide range of thoughtfully crafted products.
Beyond our own shelves, we encourage customers to explore the broader New Jersey cannabis industry and discover emerging women-founded brands and products.
As new companies led by influential women continue to enter the market, their contributions help shape a more inclusive and representative cannabis community across the state.
Key Takeaways
- Women continue to shape, influence, and lead many sectors of the growing U.S. cannabis industry.
- Supporting women-founded brands helps strengthen equity and representation in the New Jersey cannabis market.
- Brands like ButACake, Just A Woman Cannabis, and Ogeez reflect the impact women entrepreneurs have across the industry.
- As the cannabis industry expands into a multi-billion-dollar market, recognizing women’s contributions remains important.
- During Women’s History Month—and throughout the year—Shore House Canna is proud to highlight and support women-led cannabis brands.
FAQ
- Why focus on women-owned cannabis brands in March?
March is Women’s History Month, making it a meaningful time to spotlight female founders and leaders. - Are these brands available at Shore House Canna?
Availability may vary. Check the menu or visit the dispensary for current selections. - How can I support women in cannabis?
Purchasing from women-founded brands and learning about their stories makes a difference. - Are women underrepresented in cannabis leadership?
While the industry is growing, leadership roles are still disproportionately male, making visibility important.
Celebrate Women in Cannabis This March at Shore House Canna Adult Use Dispensary
Visit Shore House Canna in West Cape May to explore a curated selection of women-founded cannabis brands. When you stop by, our team is happy to share more about the brands on our shelves and help you discover products that align with your preferences.
By supporting women-led companies, you’re also supporting a more diverse and inclusive cannabis community. Stop in to learn more, browse our menu, and see how these leaders are helping shape the future of cannabis in New Jersey.
DISCLAIMER: The contents of this blog are intended for informational purposes only. Always seek the advice of a physician or other qualified healthcare provider with any questions you may have regarding a medical condition.
